Distinctiveness is a brand's ability to stand out so that buyers can easily identify it: “I know these sneakers with a swoosh are Nike, and these sneakers with three parallel bars are Adidas”.

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Distinctiveness is a brand's ability to stand out so that buyers can easily identify it: “I know these sneakers with a swoosh are Nike, and these sneakers with three parallel bars are Adidas”.

https://blog.percolate.com/2015/09/be-distinctive-not-different/