Distinctiveness is a brand's ability to stand out so that buyers can easily identify it: “I know these sneakers with a swoosh are Nike, and these sneakers with three parallel bars are Adidas”.
Distinctiveness is a brand's ability to stand out so that buyers can easily identify it: “I know these sneakers with a swoosh are Nike, and these sneakers with three parallel bars are Adidas”.
https://blog.percolate.com/2015/09/be-distinctive-not-different/