The principles of HOW PEOPLE MAKE DECISIONS

In this chapter,
look for the answers to these questions:

What kinds of questions does economics address?
What are the principles of how people make decisions?
What are the principles of how people interact?
What are the principles of how the economy as
a whole works?
Economics has two main branches:-
Micro economics and Macro economics


What Economics Is All About
§Scarcity:  the limited nature of societys resources
§Economics:  the study of how society manages its scarce resources, e.g.
§how people decide what to buy, save
§how firms decide how much to produce,
how many workers to hire
§how society decides how to divide its resources between national defense, consumer goods, protecting the environment, and other needs
§The first 6 principles relate with micro economics while the rest relate to macro economics



The principles of
HOW PEOPLE
MAKE DECISIONS

PRINCIPLE #1: 

People Face TradeoffsAll decisions involve tradeoffs.  Examples:§Going to a party the night before your midterm leaves less time for studying.§Having more money to buy stuff requires working longer hours, which leaves less time
for leisure.
for leisure.§Protecting the environment requires resources
that could otherwise be used to produce
con
sumer goods. that could otherwise be used to produce
consumer goods.


§Society faces an important tradeoff: 
    
efficiency vs. equality
§Efficiency:  when society gets the most from its scarce resources
§Equality:  when prosperity is distributed uniformly among societys members
§Tradeoff:  To achieve greater equality,
could redistribute income from wealthy to poor.  
But this reduces incentive to work and produce, shrinks the size of the economic
pie.

PRINCIPLE #2: 
The Cost of Something Is
What You Give Up to Get
It
§Making decisions requires comparing the costs and benefits of alternative choices. 
§The opportunity cost of any item is
whatever must be given up to obtain it. 
§It is the relevant cost for decision making.
  Examples: 
The opportunity cost of…
…going to college for a year is not just the tuition, books, and fees, but also the foregone wages. 
…seeing a movie is not just the price of the ticket,
but the value of the time you spend in the theater


PRINCIPLE #3: 
Rational People Think at the Margin
Rational people
§systematically and purposefully do the best they can to achieve their objectives.
§make decisions by evaluating costs and benefits of marginal changes, incremental adjustments to an existing plan. 
Examples:
§When a student considers whether to go to college for an additional year, he compares the fees & foregone wages to the extra income
he could earn with the extra year of education.
§When a manager considers whether to increase output, she compares the cost of the needed labor and materials to the extra revenue.  

PRINCIPLE #4: 
People Respond to Incentives
§Incentive: something that induces a person to act, i.e. the prospect of a reward or punishment.
§Rational people respond to incentives.
  Examples:
§When gas prices rise, consumers buy more hybrid cars and fewer gas guzzling SUVs.
§When cigarette taxes increase,
teen smoking falls.  

The principles of
HOW PEOPLE
INTERACT

PRINCIPLE #5: 
Trade Can Make Everyone Better Off
§Rather than being self-sufficient,
people can specialize in producing one good or service and exchange it for other goods. 
§Countries also benefit from trade and specialization:
§Get a better price abroad for goods they produce
§Buy other goods more cheaply from abroad than could be produced at home

PRINCIPLE #6: 
Markets Are Usually A Good Way to
Organize Economic Activity
§
§Market:  a group of buyers and sellers
(need not be in a single location)
§Organize economic activity means determining
§what goods to produce
§how to produce them 
§how much of each to produce
§who gets them

§The invisible hand works through the price system:
§The interaction of buyers and sellers
determines prices. 
§Each price reflects the goods value to buyers and the cost of producing the good. 
§Prices guide self-interested households and firms to make decisions that, in many cases, maximize societys economic well-being. 

PRINCIPLE #7: 
Governments Can Sometimes
Improve Market Outcomes
§Important role for govtenforce property rights
(with police, courts)
§People are less inclined to work, produce, invest, or purchase if large risk of their property being stolen.
§Govt may alter market outcome to
promote equity.
§If the markets distribution of economic well-being is not desirable, tax or welfare policies can change how the economic pie is divided. 

PRINCIPLE #8: 
A Countrys Standard of Living Depends on Its Ability to Produce Goods & Services
§Huge variation in living standards across countries and over time:
§Average income in rich countries is more than ten times average income in poor countries.
§The  standard of living today in some developed countries is about eight times larger than 100 years ago.
§The most important determinant of living standards:  productivity, the amount of goods and services produced per unit of labor.  
§Productivity depends on the equipment, skills, and technology available to workers.

PRINCIPLE #9: 
Prices Rise When the Government Prints Too Much Money
§Inflation:  increases in the general level of prices. 
§In the long run, inflation is almost always caused by excessive growth in the quantity of money, which causes the value of money to fall. 
§The faster the govt creates money,
the greater the inflation rate.

PRINCIPLE #10: 
Society Faces a Short-run Tradeoff Between Inflation and Unemployment
§In the short-run (1–2 years),
many economic policies push inflation and unemployment in opposite directions. 
§Other factors can make this tradeoff more or less favorable, but the tradeoff is always present.  

SUMMARY
The principles of decision making are:
People face tradeoffs.
The cost of any action is measured in terms of foregone opportunities.
Rational people make decisions by comparing marginal costs and marginal benefits.
People respond to incentives.
The principles of interactions among people are:
Trade can be mutually beneficial.
Markets are usually a good way of coordinating trade.
Govt can potentially improve market outcomes if there is a market failure or if the market outcome is inequitable. 
The principles of the economy as a whole are:
Productivity is the ultimate source of living standards.
Society faces a short-run tradeoff between inflation and unemployment. 








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